Men everywhere have probably wondered for thousands of years: What turns women on?几千年来，世界各地的男性或许都有这样的疑惑：什么才能激起女性的欲望？
In the age of the Internet, it's possible to find out. And with countless genres of images, videos and erotic stories available online, women are both able and empowered to access arousing material, and figure out for themselves what they like. Some are watching porn, as our sex columnist Ian Kerner pointed out in a recent column.
But what women are viewing and reading is usually not what men are searching for, according to a new book on the subject. In "A Billion Wicked Thoughts," released Thursday, neuroscientists Ogi Ogas and Sai Gaddam combine web searches, personal search histories, websites, and classified ads with insights from brain science to discover precisely how different women are from men.
然而在星期三所发行的一本关于性题材的新书——《十亿个邪念》中，作者却表明，女性通过互联网所观看和浏览的信息通常不同于男性。这本书是由神经科学家OgiOgas 和Sai Gaddam合著而完成的，在书中，作者根据网络搜索，个人搜索历史，网站以及与大脑科学有关的分类广告进行分析精确的发现男性和女性到底有何差异。
Just like we're all born with taste cues - sweet, salty, savory, spicy, bitter - men and women's brains are wired with sexual cues, Ogas said. For men, the cues are predominantly visual, and aimed at the partner; they often enjoy seeing women orgasm, which may be one of the reasons why so many women fake. But women are more complex; they place a high importance on feeling desired, for example, whereas it appears men generally don't need to feel desired at all in order to feel aroused.
"A woman wants to know that there’s going to be repeat action, that he’s committed and is going to be coming back," Ogas said.
Women are sexually complex in other important ways. If a man is physically turned on, he's also psychologically turned on, which is why medications for erectile dysfunction (i.e. Viagra) can deliver fairly straightforward results. But a woman can be physically turned on and mentally turned off at the very same time, making efforts toward a treatment for low female sexual desire all the more complicated. And as to what makes a woman go beyond mere arousal and have sex, you'll have to read this other article.
The female sexual brain is also like a “detective agency” that investigates a man’s many qualities before deciding whether he’s worth her attention, the authors said. (学PUA请关注diuxue.com)Evolutionarily, that makes sense. In the earliest days of humans, females who mated with the first males they encountered would not have fared as well as those who took the time to investigate their partners a little more. The "detective agency" would make sure that the chosen male would not be cruel, unfaithful or sneaky, would protect the woman and her child.
More important than evolution, though, is the "software" of the sexual brain, Ogas and Gaddam said.
然而比进化更重要的是性脑中的那个“软件"，Ogas 和Gaddam 说道
again，men are simple in sexual brain，any stimulus can trigger arousal. For some, a single cue is necessary and sufficient, which is what makes a fetish, well, a fetish. For instance, some men get turned on in the presence of attractive shoes or feet, and need to see that in order to feel stimulated. On the other hand, fetishes are extremely rare among women. The female brain usually doesn't respond to a single trigger every time; there can be lots of different combinations of things that can get them in the mood.
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